| 01/16/2007 |
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MAKERS OF ELTA SKIN CARE PRODUCTS RE-BRAND PHYSICIAN LINE, PLAN NEW PRODUCTS FOR 2007
DALLAS – January 16, 2007 – Swiss-American Products, Inc. (Swiss-American), a Dallas-based manufacturer of the Elta brand of specialty skin care products, is re-branding its line of physician-targeted products and plans more than five new products to be launched in 2007. The Elta Gold line is being re-branded as EltaMD™, with updated packaging that presents a more clinical look, designed to appeal to physicians who dispense skin care products to patients as part of their treatment and preventative care recommendations.
The company is well-known for its sun care products, and it offers a complete line of sunscreens, all with broad-spectrum protection to block both the aging UV-A rays of the sun as well as UV-B rays that burn. In 2007, the EltaMD sun care line will expand to include six different sunscreens, one for every suncare need. With these new additions, the EltaMD line will be the most complete line of sun care products in the skin care industry.
New sun care products to be launched in 2007 include:
- EltaMD UV Daily: a sheer, light moisturizing formula designed for every day use on the face with SPF 40; utilizes hyalauronic acid to increase skin smoothness, softness and decrease wrinkles
- EltaMD UV Physical: a chemical-free, organic broad-spectrum sunscreen that is water resistant, glides on easily and absorbs quickly; formulated for extremely sensitive skin
These new sunscreens will complement existing EltaMD sun care products, which include:
- EltaMD UV Shield: an oil-free formula with broad-spectrum protection and SPF 45, perfect for oily or acne prone skin
- EltaMD UV Facial: a moisturizing formula that includes micronized zinc oxide and SPF 30+, designed to be used on facial skin
- EltaMD UV Sport: a super-water-resistant formula with SPF 50 that blocks both UV-A and UV-B rays; perfect for athletes or those who spend a lot of time in the sun
- EltaMD UV Lotion: a broad-spectrum sunscreen and moisturizer, formulated for all-over body protection with an SPF 30+
EltaMD will also introduce several new products that include their patented Protease TechnologySM. Elta’s Protease Technology is a proprietary blend of enzymes that have been proven to facilitate healing at the cellular level. The blend combats damage caused by free radicals, helping to reverse the signs of aging and encourage growth of new skin cells. Vitamins added to these formulas will help new cells resist damage by free radicals, creating stronger and more resilient cells and resulting in more youthful looking skin. A variety of products utilizing this technology will be developed and introduced throughout 2007.
The complete line of EltaMD skin care products will also include the following existing skin care products:
- EltaMD Cleanser: Deep cleansing formula designed for all skin types; contains no AHA’s or Glycolic acids
- EltaMD Moisturizer: Unique crème moisturizer that melts into skin; formulated for night time use, it relieves irritation, redness and flaking sometimes caused by medications such as Retin-A®
- EltaMD Lotion: Therapeutic lotion developed for daily use, relieves dry itchy skin and leaves it feeling silky soft
- EltaMD Laser Post-Procedure Balm: Concentrated skin treatment that facilitates healing and protects new skin cells following CO2 laser, Erbium Laser, or dermabrasion
”As a developer of medical products used by hospitals and clinicians world-wide, we are uniquely qualified to produce exceptional skin care products that dermatologists and plastic surgeons can confidently offer their patients,” said Larry MacPhee, Vice President of Sales and Marketing for Swiss-American. “Rebranding Elta Gold to EltaMD demonstrates our commitment to the medically-based skin care community. As we continue to further develop our skin care technology, we will apply those innovations to increasingly advanced skin care products that provide real results.”
The EltaMD line of skin care products includes a complete line of sun care products, moisturizers, daily care products and treatment products for patients who have undergone a variety of cosmetic procedures. EltaMD products are available to consumers through physicians. Physicians interested in carrying the line may contact EltaMD representatives at 800-633-8872. Consumers should ask their health care provider for more information on EltaMD products. For more information visit www.eltaMD.com.
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Note to the editor: Swiss-American Products, Inc., was founded on the principle that the use of medically accepted products in daily skin care can help solve and prevent a wide range of skin and wound problems. Over the years, the Company has provided a valuable service to consumers, manufacturing various medical grade skin care products, adhering to strict federal production and labeling regulations and consistently monitoring every product to maintain high quality standards that guarantee results. The Swiss-American product line includes moisturizers, sun blocks, protease-enhanced products, and products for incontinence, wound healing, massage, psoriasis and eczema. In the past two years, the company has applied for seven patents, continuing its focus on innovation and product development. For more information on Swiss-American Products, visit www.elta.net.
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